Online vs Brick and Mortar Toy Stores
Online toy shopping is a convenient feature that many toy stores are now offering. However, nothing still beats the brick and mortar toy stores when it comes to retail purchases because of several factors, and here are some of them:
This means that online toy stores cannot render the same experience of an actual toy shop where the buyer can personally see, feel, and test an item before purchasing it. While the Internet offers limitless choices, they are unable to provide this experience, which is why brick and mortar toy stores will still reign over online shops.
But when it comes to distribution, actual toy stores and online stores share a common path. Some buyers, for instance, will order online and choose to pick up in a toy store in their locality for immediacy. One of which is Toys ‘R Us that offers a “buy online, pick up in store” program for all kinds of toys including gun toys for kids.
NO EXTRA COSTS
Another reason why parents or toy shoppers still opt for the brick and mortar toy stores is to avoid the extra costs incurred during shipping. This is an additional cost that we don’t want, but cannot do away with, at most times, but it’s there and you will have to pay up. Also, you don’t have to wait for the delivery guy to bring your goods. You can get it when you want it, from the toy store, at no extra cost.
TRIED AND TESTED
There’s also this limitation when it comes to testing a toy or making sure that the item reaches you in pristine condition. With online shopping, there is no guarantee that your purchase will be in excellent shape when it reaches your doorstep. At the store, you can examine it right away and make sure that there are no defects before taking it with you.
Sometimes, we are driven by our emotions when we shop, so to be attracted by store displays or the friendliness of the store employees is no surprise. Studies have shown that 40% of shoppers are more likely to spend their money in a brick and mortar store, while 25% of shoppers will only do so online. So this serves, as a reminder to store owners that their establishments still matter, and it matters greatly when it comes to buying power. People still want to go out, go shopping, be with other people, see and touch stuff.
It’s a simple element that no online shop can ever have, and that is to provide the customer with instant gratification. Especially when it comes to kids toys, they will either love it or hate it the moment that they see it. There is nothing worse than purchasing a toy online only to discover that your kid hates it, or the toy parts are not age-appropriate. With brick and mortar toy stores, such scenarios can be avoided by taking your child toy shopping.
About the Author
James Knight is the author of this article on toy stores
Find more information, about toy stores
Submitted on: 2015-10-12 06:53:28