Accessibility and Visibility in the Web
The fundamental definition of web accessibility states that the web should be accessible to every user irrespective of their location, culture, language, hardware, software or other cognitive limitations. According to W3C (the World Wide Web Consortium), the web should be universally accessible to provide equal opportunity to people with diverse needs or abilities. These accessibility features can either be tested (for an existing site) or can be integrated into a site under development by technology outsourcing partners. We list the elements that can be implemented/ tested in a website for enhancing its accessibility.
The website design can be overhauled to include alternative text outputs in place of site images.
Input forms along with their fields need to be highlighted with an on-click focus on input fields.
The text being used in the website should be resizable, so as to cater to users with poor visibility.
Audio or video uploaded on the site should include written transcripts or subtitles so that they can be accessed with even the volume turned off.
The website can also be optimized to allow users to navigate the site using just the keyboard or a combination of shift-tab keys and return tab on the browser.
A site map can also be included in the web pages to facilitate ease of navigation in the site.
On the other hand, website visibility refers to a website’s presence on the web, friendliness with search engines and rankings. A higher ranked website, no doubt, is easily discoverable for the users. There are multitudes of technology outsourcing partners, who can create websites that are, not only search engine friendly, but are user-friendly as well. We list a few ways in which visibility of a website can be increased.
The first and foremost requirement is that the website has readable and related content. It won’t serve to have a site very high on interactivity or performance without any attention being paid to the content on the site.
Next is to run an active blogging site to post entries in it on a regular basis.
Social media is also an important aspect of increasing website visibility and search rankings. The active participation on popular sites like Twitter, Google Plus or Facebook is a huge advantage to increase web presence.
Press Releases, web directories (like DMOZ), videos, and Yelp listings are other effective means of leveraging a website’s visibility on the web.
A website that manages to include the best of visibility, as well as accessibility, can effectively ensure higher success rates, ensuring every user has easy access to the site. The web development California company can be hired to incorporate both these elements into the website to enhance its performance as well as user experiences. These companies usually have certified web developers who are highly skilled in their respective technology domains, which in turn accounts for the creation of highly user-friendly and search engine optimized web pages.
About the Author
Steve is a web developer & working in a leading web development California
company and has developed a number of web app. He also writes articles on issues pertaining to the challenges and advantages of technology outsourcing partners
Submitted on: 2015-04-02 03:56:17