Today, many new businesses have started and are growing continuously. People who run these businesses strive hard to achieve their goals. There is lot of competition between different companies in the market. For this reason, some companies are at the top level while others are still striving hard to achieve their goals. Every business goes through certain hardships in the process of making the perfect place in the market. At such times, in order to get enough financial support, many people prefer to sell their shares or ownership interests to raise funds for the betterment of their company. This process of selling shares for business purpose is called equity raising. It is wise to approach a reliable and reputed capital market advisor to manage this complicated process. Many companies help such business in the process of equity raising with their valuable services. Various companies offer convenient means or methods to raise funds. These companies and their executives are well experienced to manage financial projects of third parties, in-house proprietary funds. Such companies offer a comprehensive range of financial and advisory services. These services focus on fund raising, which specifically includes fields such as corporate restructuring, joint ventures, mergers and acquisitions. As these companies also work as capital market advisor, they manage to build strong relation with their clients and discuss their financial objectives. These structures are proficient in a wide range of capital raising services that include financial advisory and IPO structures. IPO, initial public offerings is the first sale from the stock by any company to the public. While raising funds for businesses, it is important for the executives of the company to raise money by issuing either equity or debts. Going public represents a real achievement for any company but it is not an easy task for companies to do so. For the success of any company, it is necessary for them to acquire expansion through development. For this purpose, there is always a need of additional capital investment to ensure growth. Most of the companies also take loans to get enough capital as it is quite simple to arrange and does not even reduce the ownership of shareholders. Getting loan for the growth of the company can be a high risk factor as loans completely rely on the debts structures rather than equity. The process of debt can threaten the reputation of the company, which could again lead to huge losses. Therefore, going public can be a strategic move as the raising capital through IPO initiative increases shareholder numbers and its value. As far as long-term growth is concerned, increasing equity is a safer alternative for any business strategy. The companies looking for expansion of their business should definitely get in touch with the companies that provide professional assistance in raising funds.