KHS Advertising & IT Solutions - Hyderabad
Benefits of Directional Medium!
Concept of Print - Advertisement:
In general, advertising industry divided in two segment one is creative such as Tv, Radio,newspapers,magazines,etc..and main purpose of investment in creative is brand building, when people ready to buy they search through online with the common search engine such as Google and Google puts up on the first page the most traffic related business portal, Such as one of the most world popular directional medium is like yellowpages - print & online which has been very well tested and tried method for decades, and it is purely leads generating medium and all buyers and seller meet at this plat form to exchange or liquidates their stocks, commodities and services for money.
Benefits of Yellowpages!
Yellowpages has very superior features that leads to very lucrative befits to advertiser and end user too, why you should be advertising in yellowpages, there are lots of reasons, kindly find the few of them as mentioned below.
To reach Local & International business Investors - new comers as expatriates and new business investors which are up to more than 50% in most of the country, to penetrate international market which is quite possible through online yellowpages.
2) To reach emergency buyers- where end users always look for directional mediums like yellowpages or any business to business portal or directories either print or Online.
3) To reach comparative shoppers- who always looks for better price.
4) To reach former customers - there are many clients who have shifted from one place to an other place or from one business to other business due to expansion or recession they keep moving and penetrating to new market, some times they approach old companies to get the same services or same products.
5) To generate more leads from Existing Customers- if you are an advertiser, when your existing customers sees your presence, it become easy to reach best services provider again and again.
6) To beat the competition - to continue with the perseverance in the field an advertiser have been there in the market by providing services and doing business from SME to the top notch companies, and that shows confidence to your existing and new customers by looking your presence as a active advertiser among with other suppliers in directional medium, because in general, seeing is believing!
7) Up to 60% Cost effective - compare to creative medium such as TV, radio, online , and magazine etc...competitors Yellowpages is very cost effective, because the investment in Yp for full year(365days) for the entire region or city and it is long time investment of print and online for 365 day's.
8) Better reach better response(High -Circulation)- yellowpages circulation is for all business to business, commercial, industrial, all free Zones and government bodies of the region @ free of cost, which leads high return on your investment.
9) 24/7Hour Coverage - Yellow Pages is available for shoppers 24 hours per day; newspaper ads, for example, age and are discarded relatively quickly. The 24-hour availability can be particularly beneficial to advertiser, when business people use Yellow Pages frequently. Most people store Yellow Pages in drawers or cabinets near the phone so they can reference it when needed.
10) Highly Targeted - Yellow Pages advertisements are highly targeted. Yellow Pages targets people when they are ready to buy, advertising in Yellow Pages has specific categories or headings in which end user can reach you very easily.
11) Highly Effective and Measurable - Yellow Pages advertising highly effective. However, you can often track your Yellow Pages advertising leads, then measure their ROI (return on investment) against what you have spent to advertise in the book. Tracking the response to get information from a Yellow Pages ads is easy. you can set up a special line for the ad and count the responses, or ask callers instead of evaluating by incoming email enquires, Because most of the time clients would be in urgent or due to time constraint most of them will not be putting in writing unless if it is technical.
12) User friendly and more informative - yellowpages provides complete information of each and every company with full details such as: telephone, fax, email, website, and brach details and it support with multiple categories which you don't find often in any other Business portals, which is very unique feature of yellowpages directories
13) On time Release. We have been seen yellowpages distribution at the beginning of every year and that's an addiction of a every business man and end user to refer or search their manufacturer, suppliers, distributors and dealers, that leads maximize mileage and good return on investment for all advertiser
To know More about Advertising plat forms kindly visit us www.khsadvertisingnit.com
About the Author
Shabbeer Ahmed K - Managing Partner.
Submitted on: 2016-11-15 05:21:39