7 Things to focus on for an effective Marketing Campaign Plan
Know your target Audience whom you want to reach
Before starting any marketing campaign, you must idealize buyer’s personal based upon which your whole marketing campaign and marketing strategy is designed. In fact, not all the Contacts available in your Database or in your prospect target group can meet the basic requirement or have the essential qualities of an ideal potential buyer. A pro-active marketer must figure out the touch points of their prospects at initial stages of the dialogue to be able to read the buyers mind and understand his requirements, and then make an appealing pitch keeping their individual needs in focus. Since Emailing is very personal medium to communicate, a very catchy and personalized pitch is the key for cracking any deal.
A well researched Competitors Analysis to know what they are offering
As your Competitors are also trying to reach the same buyer, you want to reach, you must make sure that your way of communication and offerings are better than your competitors. A proper analysis of competitor key or success and their failures. To make sure that your campaign is not a replica of your competitors. Publishing third-party links in your Email Messages can be informative and beneficial for the recipients but can take away your visitors and traffic. So make sure that you are not introducing your major rivals and competitors in your emails and even if you do so, make sure that you are having something better to offer what your rivals are not offering. You must have something better to offer, to be able to maximize your chances of cracking the deal. Add extra values can help.
Do not preach and boast as customers are well aware
Never forget that, what you are sending is just another marketing email which the reader gets from various other competitors, so the recipient should never utter the sentence that “it’s another one of the promotional marketing email”. Email pitch should be well written. Start with Good introduction, greetings and be helpful as a friend trying to address the key concern of the prospect. Don’t introduce as a salesman or as a brand. Your email should have helpful benefactor. A big thank to Germany Mailing List, for giving you ready made access to your prospects with all the direct contact information, which can be used to engage your prospects and potential buyers in a direct personal way. Don’t make your pitch pushing for sales, as that can compromise your reliability and integrity as a marketer.
Knowing the prospect’s perspective
The best advantage of email communication is that you get enough time to read your prospect’s response which helps in understanding their requirements and concerns in a better way. Marketers prompt reply instead of reasonable responses, cause them loss their valuable clients by miscommunication.
Understand the importance of Client’s requirements, analyze them and reply them taking your own time offering a suitable solution for their problems and concerns.
Analysis of your Marketing email pitch
There is always the next email and follow up emails. But before sending next email, you must think and analyze what picture your previous email created in your prospects mind. With automated systems, it’s easy to track and analyze the performance of previous email campaign, analyze the mistakes, failure and the Do’s & Don’ts. You must do a proper analysis to know why your email recipients chose to opt out, and re-assess the requirements and demands of the target prospect group. Make these aspects parallel and re-launch your campaign for a better result
Plan a good follow-up strategy
Always be clear about the objectives of your email campaigns. Design your marketing campaign and strategy accordingly which can solve the purpose of your campaign:
A generic follow-up is not advised for a personalized email campaign. You must have a set strategy in hand in advance which you can change accordingly if required depending upon the different individual prospect’s needs.
Knowing the deal-breaking point
Never think you are invincible which can lead you to make unforgivable mistake of over-promising things you can’t deliver. It will not only spoil the deal and customer but also can affect your brand image and market reputation. Make realistic promises, and always take your time before committing something and must consult client service department to find a diplomatic approach to solve customer’s problem and deliver the service as promised to avoid any trouble for your company.
With us your email appending and database management is well taken care of. Consult our database research team to find out the next best step for a result oriented marketing campaign. Contact us to access our end to end business prospecting services.
About the Author
Unlike other forms of traditional marketing that follow hit and miss tactics, email marketing offer direct access to existing and potential customers. A well-managed email database is by far the best way to boost sales without risking budget waste because it appeals to consumers who have already opted in to receive marketing information from you.
Submitted on: 2016-09-21 04:52:12