Sending out marketing emails is an activity many brands adhere to. This kind of marketing still remains to be very effective, even though various other methods of internet promotions have evolved in the past few years. Most people check their emails on their daily basis. Many have their account synced on their phone due to which they immediately end up reading an email as soon as they get an alert, like a text or an instant message. This makes it beneficial for brands to keep sending out promotional emails to a huge customer base to notify them about latest offerings, products, events or activities. The advantage of email marketing today mainly boils down to wider accessibility, which makes it convenient for them and beneficial for you. Usually companies have a database of users to whom they send out mails. This database is something you would have gathered over a period of time that is over months and years. When campaigns are conducted, messages are sent to all of them. There are innumerable people creating and deactivating their accounts on a daily basis. This is something marketers should keep a track of. Over the years, when you have collected a database, the ids which were once active may not necessarily be now. Sending out messages to the inactive ones leads to bounces or lets the message go into the spam folder. This is not good for you as your credibility as a sender gets affected. This is when email validation becomes important. The verification process, to a great extent, helps to improve the delivery rate ensuring that you benefit better from the marketing effort. It maintains a good sender reputation with internet service providers. The process is used to validate email for bounces, complainers, and spam. This lets you escape from undeliverable ones. It raises the delivery rate to inboxes and steadily decreases networking across fake addresses. The verifier scans for syntax errors to ensure that the domains and MTA are responding properly. It verifies whether an inbox in that name really exists. It removes any past complainers or spam trap addresses, avoids high risk keywords and domain names and more. It is essential to adhere to email address verification from the very beginning as this will avoid you from sending any unwanted email and keep your list clean. The verifier will notify the customers while entering if the address is invalid. It is ideal to get the database addresses verified just before launching the marketing campaign as this will let your remove the unwanted ones, ensuring that you reach the validated ones. You should make it a regular practice to conduct the verification process so that the unwanted or expired ones are removed and you have a clean list in hand, making it easier for further use. If you want to do the validation for the existing databases it is best to approach a professional email verification service that has successfully done it for various other companies. Check if they are an experienced service and are well-known for their quality of work.