Some of the SEO Marketing Developments
In the past, the seo marketing professionals needed to just create a website and have some content that was clearly designed to manipulate its ranking in the search engine results. This meant that the websites were more focused on the search engines as opposed to the traffic the results generated. This led to the changing of the algorithm of the major search engines and nowadays the content must be of a higher quality in order to get high rankings. Content is therefore rising in importance as a strategy for marketing your website.
When you are looking into web design for your business, you should ensure that the company you contract also has some knowledge of the latest search engine optimization guidelines such as the Panda and Penguin algorithms. The company should therefore ensure that the marketing strategies it uses are in line with these updates. However, since these are always changing, the effects may be short term. The best option for you would be to invest in developing high quality content.
Some of the strategies that are increasingly being used by the marketers include having regular blog posts on the website. Your visitors need to have access to fresh content every time they visit your website. You can complement this by having articles, guides, press releases, newsletters and infographics. Research has shown that successful websites are in constant communication with their users. This helps to keep them relevant in the face of the competition.
It is also important to concentrate on the technical aspects of the website. Things such as the load time and having an XML site map can go a long way in complementing your seo marketing strategies. Since every website is different, these aspects need to be customized for the specific site. thigs like 301,302 and 403 pages need to be looked at and designed in a way that they are helpful to the site. Any redirects and link transfers need also to be properly designed.
If you are starting out, then one of the ways you can build your credentials is to use inbound linkages. You could submit content to forums and other article hosting sites in order to link back to your website. Link building is a cheap method of marketing your content and website since these forums already have high traffic levels. It can be free or you would need to buy space in these forums but the benefits far outweigh the costs. It is important however to avoid link spamming as this could reflect negatively on your website. If this happens then you should use one of the many link cleanup tools available.
These are just some of the seo marketing trends that you should keep up with. They will help you run a successful online business since you will be guaranteed of high traffic on your site. In order to guarantee success, however, you need to couple this with web design strategies that will also appeal to the potential customers. This could involve including other aspects such as video and images in addition to the text.
About the Author
Henry Rosen is the author of this article on web design
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Submitted on: 2014-02-03 01:07:17