The app economy currently stands at a whopping $25 million and continues to flourish at an even faster rate. There are numerous applications being created and released in app stores as well as the market every month. Other analytics reports state that one in four apps are used only once, before being totally uninstalled from the system. But what makes an application strike with the audience or what makes it sink without a trace? In this article, we take into account the causes for the success of an application (or its failure).
Planning and formulating a strategy that works, in the long run, is the utmost essential element while going ahead with developing a mobile application. The developers in an iPhone app development company California often gets to the crux of the business as well as their processes, so as to have a better understanding of user preferences.
Is the app being developed intuitive? Can the user scroll through pages and menus without any outside assistance? The iPhone app development company California is well-aware of how enhanced user experience can facilitate users in operating the application within seconds of its launch. Moreover, bugs and crashes are an absolute ‘NO’ if the application has to succeed in the market. An application that combines a great concept with usability is bound to be successful.
3. Distribution Channels:
The right distribution channels matter a great deal when launching a mobile app. There are numerous distribution channels available to the marketers and a combination of the right ones is highly essential so that the app reaches the targeted audience. The enterprises can also opt for other mediums of distribution; for example, launch contests, giveaways or PR coverage.
Marketing should never be left as the last resort that too after the application has been developed and is ready for launch. The secret of successful apps lies in their marketing endeavors undertaken by the development company while the application is still in development. Promotional activities like videos, social media and blog posts, demos and app previews can be run to increase the popularity of the application.
It is recommended by the iPhone app development company California that marketing activities are typically divided into three phases: pre-launch, launch, and post-launch campaigns.
A project will go nowhere if it is to incorporate every idea, design layout or functionality. The iPhone app development company California needs to segregate only the core features and functionalities out of the uncountable heap of ideas. The application should focus on one core functionality or feature and the development needs to take place around that core structure.
These 5 points can be effectively utilized to chart a path of success for an iOS mobile application. Although belonging to totally different industrial units, real estate too is a growing industry, just as mobile apps in the technology sector. Talking of which, online real estate presence has very well emulated their offline counterparts in such a way that there are now real estate online auction software as well. This software facilitates users to partake in real time auctions on the web.