The World of Inbound Calls
So you thought the era of inbound calls has passed? You are not the only one who is mistaken. Yes, a rising number of instant messengers may seem like taking over the world, but today’s cutthroat competition dictates otherwise. People want to talk to their service providers. They want to know what they are getting into.
Think about it, calling someone is easier then filling a form, so why wouldn’t someone like to call your business? From business point of view, inbound calls have a higher conversion rate (30-50%) in comparison to web based leads (just above 2%). So it’s a win-win situation for you. Your potential customer calls you, and your representative can grab this opportunity with both hands and convert it into a fruitful conversation. Start tracking your calls today!
Getting calls is great, but it’s not enough. You need to track your calls the way you track your clicks. Call tracking can give you the same insights about your caller as click analytics can give you about your website visitor. You can track which campaigns are converting best, which keywords are being search the most, and which affiliate marketers are bringing in the most leads. Call tracking can give you the tools to really optimize your call marketing efforts.
For more information about call tracking and how it can help you grow your business visit callerready.com or call 877-800-4844.
About the Author
CallerReady exists to facilitate outstanding conversations between customers and businesses that want to serve them. Fostering great conversations is what we’re all about. For the customer, outstanding means meeting the customer at their point of need by connecting them directly to the best qualified and soonest available representative from the company.
Submitted on: 2016-12-27 00:03:43