Why to Choose SEO Company?
More than 1 billion websites, visited by more than 3 billion Internet users ... The stats are enough to reveal the power and pervasiveness of the World Wide Web. Wondering about its growth? Well, in terms of users, we reached the first 1 billion milestone in 2005, the second in 2010 and third one in 2014. And, the story continues”¦
Whether it's finding the best college to seek admission, best location to spend vacation, best movies to watch on weekend, best plumbers or best computer support technicians, we are dependent upon Google or the search engines. Google is familiar with what we aren't. It knows about our locality, our state or our nation, even better than us. We trust its results. In fact, we have become totally dependent upon Internet searches. Who do you think as the top beneficiary of the trend? Perhaps, none other than the SEO companies, which are trying to bridge producers and consumers, the business and customers and perhaps the purpose of investment with the objectives.
Today, businesses or individuals both are taking help of reliable SEO companies to reach their prospects and customers and achieve their objectives. Unlike paid search results, commonly understood by the term PPC (Pay-Per-Click), SEO is acknowledged for its durability and performance. SEOmoz, a leading authority on SEO practices, claims that organic results are 8.5x more likely to be clicked on than paid search results! Some may question as how come a free service can be better than a paid one. However, the attribute can be given to the awareness among people. Users have understood the difference between organic and sponsored results. They perceive organic results as the more reliable resource.
Despite being considered the most reliable and effective tool, when it comes to marketing investment, companies tend to pour more into paid search campaigns than on organic. As per a survey by SEMPO, the Search Engine Marketing Professionals Organization, of the every $10 that businesses spend on PPC only $1 is done on SEO. To some it may be hard to digest the fact, and justify the expense of a PPC campaign, but it's true. It seems that businesses are still oblivious of the real worth of SEO. However, we don't undermine the value of PPC, but it should be used as an occasional tool to drive traffic and achieve conversion. Choosing SEO services on the long run weighing all the facts, will definitely pay off.
But how to choose the best SEO Company? Perhaps, this is an important concern for business entrepreneurs. Clearly, the market is open, they can invite quotation or plan details from different vendors and compare their worth. Hover, the first priority should be on conversion. Get live example of their work. Ask for samples, for clients' names for whom have they worked. Few companies also offer brand reputation management services. Depending upon your needs you can find a plan of your choice. However, don't go for a long term contract. Analyze the results- traffic, ranking and conversion on monthly or quarterly basis, and if it really benefits then extend it further.
About the Author
Glitzymedia.com, a Digital Marketing Agency offers affordable search engine optimization, affordable seo services, seo agency, search engine marketing service and more.
Submitted on: 2014-11-10 03:52:20